CarApp. It is supposed to represent the binding source that I would "pass" to a control template, defined as a static resource, by it grabbing it from the parent.xmlns:local="clr-namespace:CarApp". Then, further on, I define my control template, and then my DataGridTemplateColumn like this:App.xaml (the entry point) and then compiling doesn't compain about that, it now says that there's no entry point, and the IDE doesn't show me an error in the xaml file, so I guess it compiled, but there might be error order at play too.