Pro and above can configure custom WAF
Pro and above can configure custom WAF Block Pages (custom pages for ip/country block, waf block, managed challenge, legacy captcha challenge, country challenge, JS challenge) under Custom Pages of a zone, or account-wide in Configurations => Custom Pages
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Sure, I'm aware of that, but those apply globally, not per rule.
I'd like to, for example, block certain pages in Brazil and explain why they're blocked.
You could use a Worker for that, check location from the cf object (I think just request.cf.country) and then serve a custom block page. Outside of that, just not possible as far as I know