Apify Actor Marketing Playbook | Notion
Hey @Public actor developer 's @here 👋
Exciting news for you. Apify Actor Marketing Playbook is here!!!
Building your Actors is one thing, but promoting them is a whole other challenge. That’s why we’ve just released the Apify Actor Marketing Playbook — your all-in-one guide to creating and growing your Actors. Whether you’re looking to work on your Google presence, engage with users, or promote your Actors, this Playbook has you covered.
Inside, you’ll find tips on creating SEO-optimized Actor names, writing great READMEs, exploring parasite SEO, crafting input schemas, social media ideas, and more. And this is just the beginning — we’ll keep improving the Playbook as we create new resources and gather new insights to help you promote your Actors even better. So check it out and let us know what you think!
👉 Read the Playbook: https://apify.it/4dOIGak
I would like to have a call with few of us and understand how you like it, what's missing, and any feedback, please react with 🖥️ if you would like to have a call and provide feedback.
Also feel free to reply in this thread with your questions, doubts, and feedbacks. 🙂
Apify Technologies on Notion
Apify Actor Marketing Playbook | Notion
Materials to support your Actor's creation and growth.
10 Replies
Thank you very much for this excellent resource! I was wondering how the Apify store ranking is determined when sorting by "Most relevant"?
absent-sapphire•7mo ago
I have the same question !
@anchor (guillim) just advanced to level 3! Thanks for your contributions! 🎉
inc-lavender•7mo ago
It depends on the usage, revenue, and popularity of Actor.
genetic-orange•3mo ago
Doesn't this make it impossible for new Actors to rank? How can we possibly compete with incumbent Actors that have been around for years? I see some totally dysfunctional Actors that are offline for "maintenance" (weren't working) that continue to outrank mine.
It feels like the cards are severely stacked against new Actors 😓
inc-lavender•3mo ago
Well. We are working on a better process. This is something needs bug work and hopefully until next quarter we have something better.
Anyway we do give new devs chance by featuring them every now and then.
genetic-orange•3mo ago
Yes, because the current ranking methodology is quite horrendous. For example, why do these Actors that don't even work (are under maintenance) rank so high? While others with more users and that function are buried.

genetic-orange•3mo ago
I guess my question is, how is relevance determined?
@dev just advanced to level 1! Thanks for your contributions! 🎉
inc-lavender•3mo ago
we are working on it, and it will be fixed soon