TL;DR the algorithm and capitalism are certainly to blame for the flattening of personal style, but I believe its all bolstered by a need to be a particular kind of "cool person" that characterizes the 2020s. Breaking free of that idea and wanting to express who you are without social cachet is the key for strongly held personal style.
Personal Style doesn't need to be unique to be personal!
Personal Style is Dead...at least thats what all the publications, critics, and influencers say. The SaDBoys dive deep into this topic, discussing how much of the Algorithm is to blame, how the term