Link roundup emails
[2021-11-28 09:20:45 AM] : Link roundup emails can be great for some things (like building industry authority and selling ads), but often underperform compared to a single ebomb per email for selling your own products. It's all about mentally preparing readers what to expect, and there's a big diff between "a buffet" of links and one valuable thing. Its also very normal for subscribers to not read every email - my mental rule of thumb is trying to make 10-20% of my audience VERY happy with each email, and change up exactly which 10-20% it is each time (note that's a mental model not actual math!)
I would encourage you to try rethinking the way you asked this question though, and rather than couch it in comparison and hypotheticals, provide some more specifics about what you're doing (how often you send, specific open/click rates, example emails), what's working, what's not, and ask for suggestions on what you could try to focus on and improve!
1 Reply
[2021-11-28 11:44:52 AM] : As always, thanks for the help Alex! :slightly_smiling_face:
I am sending my email newsletter every Friday, though I missed this week because of this internal debate about my newsletter's value. (And also cause I've been going through part 2 of the course!)
I can definitely make my emails crispier – my past few emails have been not as focused on pain. I guess my original post came from a place of frustration - it often feels like you can spend a ton of effort on an email, and not really see people's reactions (besides the open + click rates, and I haven't seen email replies to my newsletters yet). Maybe it's just an inherent part of the medium!
[2021-11-28 02:16:10 PM] : Jason Tu feeling like your talking to a void is definitely a feeling I’ve had sometimes. I rarely get any replies. alex ‘s suggestion is useful because personally I find writing to one person easier, and by thinking of helping a section of your audience one week with a pain you know they have, is like writing to one person. It’s helping and trust building. Even if they don’t reply then you know if they do read it they’ll get value from it. From a tactics perspective there’s a lot I’m learning about subject headlines and first paragraphs, to encourage people to invest their time reading your stuff. I’ve also experimented with super short and full length emails. As well I’ve tried some topical / newsy p.s.‘s if they’re relevant and I think anyone on the list would find interesting. #keeptruckin
[2021-11-28 03:06:03 PM] : Jason Tu No idea if this is your situation, but early I struggled with the amount of effort it took for some emails compared to the audience size. I could spend a few hours on an email, and know it only went to a few hundred people, meanwhile a post on a website felt like it could reach more people so I wanted to just write a quick email that told people, "Go look at the blog post!"
One way to help with this is to keep track of emails you write that will be timeless. Emails that teach something that is going ot be useful to anyone who joins your list in the future. These are often called evergreen content. When I started viewing my ebombs this way it was easier to justify spending more time, then later when my list was bigger and I had more exprience I started setting up a sequence where everyone who joined my list got a series of evergreen emails based on when they joined, not when I wrote them. Eg someone who joins today might get an email in 2 weeks that someone else got a year ago (2 weeks after they joined the mailing list).
[2021-11-28 03:20:32 PM] : That's great advice! Treat EVERYthing as a potential brick. Investment mindset ftw!
[2021-11-29 06:39:48 AM] : Thanks Samir and jon! Those are some great points as well. I'll definitely try the "crispy e-bomb" email format again with renewed eyes :slightly_smiling_face: