<https://pythonspeed
[2021-12-01 01:19:55 PM] : https://pythonspeed.com/articles/docker-security-scanner/
1 Reply
[2021-12-02 06:57:50 AM] : itamar there's no where on that page for me to put my email address in. Have I missed something? My other observation, so feel free to dismiss!, is that what if I don’t want your book, then I’ve no other reason to do anything else. I wonder if you made the CTA along the lines of … “Enjoyed this? Never miss the new articles by signing up here to my weekly newsletter, plus, every subscriber gets a free copy of my book worth $$$… Free advice to help you [insert dream] as a back end dev.”
[2021-12-02 07:33:15 AM] : it shows that ad 25% of the time, if you reload it'll have signup form
[2021-12-02 08:44:42 AM] : Oh ok. I see that now. the CTA is still the book though. If I don't want the book then I've no reason to sign up. "You also get my newsletter ..." makes me feel a bit :man-shrugging: ... I guess what I'm suggesting is to experiment with making the newsletter more of the product they are signing up for, and the book is their instant bonus for doing so. If you're already running variations then might be worth trying for a couple of weeks?
[2021-12-02 08:47:05 AM] : This is my latest one fyi ... seems to be converting better than before (1% -> 1.5% of visitors) https://www.yourdatadriven.com/
[2021-12-02 09:28:25 AM] : so my CTAs that aren't the free book do worse
[2021-12-02 10:32:41 AM] : If you've a content upgrade then that has been my experience too i.e. a thing does better than promise of a thing. I guess my question back to you is, as a dev op's guy with a ton of safari data!, is what would put them off signing up? Maybe you could address their concerns? Dunno, just trying to help you because you've such a great site and content and I know you've had this low conversion for a while.
[2021-12-02 11:34:39 AM] : my best bet, as I said, is they're coming in thnking "I'm here to solve a problem" and "learn some unrelated stuff" isn't compelling enough. once I have data to suggest this isn't just an artifact of my analytics problems, I will try some "what if you already knew what to do in advance, without googling" CTA
[2021-12-02 03:16:17 PM] : Yeah maybe that is your CTA? … Don’t waste anymore hours googling, get my newsletter and stay ahead of the curve ?