A big question for y
[2022-02-02 08:04:39 AM] : A big question for you all, your feed back on what you do, and what your thoughts are is much appreciated! Ebombs: Written content vs Video and audio. I'm starting to get the impression that on weight, written content is now less important and video/audio is (much) more important. With Google reading out snippets, Alexa and Siri reading out responses and the extra information that is available in a well made video, I'm starting to wonder whether focusing on YouTube and TikTok to create Ebombs and linking from there to a smaller site with core content and product pages is the way forward. Thoughts?
1 Reply
[2022-02-02 08:08:23 AM] : probably depends a lot on your specific audience
[2022-02-02 08:10:05 AM] : I've seen people do video-as-main-marketing-channel quite successfully (dataschool.io). but plenty of businesses are succeeding with text only
[2022-02-02 08:11:06 AM] : I personally only write text articles, because that's very easy for me and I do well with it
[2022-02-02 08:12:24 AM] : (and personally I don't enjoy learning from videos)
[2022-02-02 08:17:56 AM] : also you presumably don't need to predict The Future Of Internet Marketing to proceed, you can just make some videos and see how it goes
[2022-02-02 08:18:46 AM] : (dataschool guy has 5× as many subscribers than me, by the way, with some what overlapping audience... but at the same time he is probably targeting more beginner audience than I do, maybe :shrug:)
[2022-02-02 08:23:56 AM] : it also depends on what you like? like if you love writing and hate making videos it doesn't matter if making videos is theoretically 2x better, probably writing will still be more effective
[2022-02-02 09:10:48 AM] : The specific audience and niche definitely makes sense, however, instead of predicting the future, I'm looking at stats that look at video vs written content in the now, and video is simply more popular - generally speaking. I have written a lot of written content as well as YouTube videos, and the video's grow momentum faster.
[2022-02-02 09:12:55 AM] : Personal preference is definitely a big factor, plus a video takes longer than a written piece, so you could theoretically write 2 or 3 pieces for every video to make up for the differences in popularity...
[2022-02-02 09:30:06 AM] : if there's distinct audiences for text and video, you could also make two versions of same ebomb, one video and one text
[2022-02-02 09:30:33 AM] : (if that makes sense for your audience. I imagine there's not much of a market for text-based plumbing howtos, say)
[2022-02-02 10:15:32 AM] : i’ve had a lot of success with written content
[2022-02-02 10:16:06 AM] : personally i choose what kind of content to create based on a) what i feel well-suited to and b) what has worked well in the past
[2022-02-02 11:57:33 AM] : There is also the accessibility issue.
Audio clips are totally inaccessible to the deaf and are very problematic for several hard of hearing people.
However, textual transcripts fix this problem (assuming that they are edited to make it easy and pleasant to read them - reading unedited spoken English, from my experience, causes fatigue).
[2022-02-02 12:01:06 PM] : Other reasons to always provide a textual version for materials presented as video and/or audio:
1. Skimmability by busy people who cannot afford to spend an hour to get the information in the 2-min long segment that is really important for them.
2. Search engine friendliness.
3. Some people would like to study your material while they live in a home with 4 noisy kids that you must continue to listen to them to ensure they did not get into trouble (credit: Melanie Seibert).
4. Some people having ADD issues find captions/subtitles in video clips to be useful for keeping their attention and preventing them from wandering away.
[2022-03-27 02:40:58 PM] : Great response, thank you!