I had the same scena
[2022-03-08 07:06:29 AM] : I had the same scenario (e book product), with e-book($29), ebook + example code project ($45), I ended up creating a separate product with just the example code project ($19). I tried to make the bundle looks cheaper ($45 is cheaper than $29 + $19 bought separately) to entice people to buy the bundle
Some customers did bought just the example code project, but it is very less iirc (less than 10), as it doesn't take much time to create a separate product for it, I think it is worth it
1 Reply
[2022-03-08 11:46:38 AM] : Aha! Good to hear that. I think I’ll go in the same direction too
[2022-03-09 12:26:52 PM] : i like this approach too - to your point it solves the problem AND does a little price anchoring.
[2022-03-10 04:27:55 AM] : Ahmed I second axel’s approach and have something similar for my eBook. Feel free to take a look if it helps spark inspiration - I also added a summary check sheet, audiobook etc for the "premium" bundle. Some do still just buy the book but most buy the bundle. https://www.yourdatadriven.com/the-motorsports-playbook/#buy
[2022-03-11 02:21:29 AM] : Thank you Samir, I’ll take a look at the page and “steal” some ideas :smile: