Curious: I have cust
[2022-03-15 12:42:47 AM] : Curious: I have customers that give me their thoughts on "Why did you choose to join [course] even though there's already a ton of free stuff out there?" — how would you put that to good use? (example: sales copy, positioning, course structure, etc.)
1 Reply
[2022-03-15 03:33:28 AM] : Depends on the reply. If they bought it with trying other stuff, I would dig into the pains they had with other solutions (or missing trust whatsoever). This is great stuff for copy (and your UVP).
Can you share some of the answers?
[2022-03-15 07:46:54 AM] : I ask a similar question for my newsletter (why did you decide to sign up). I use it to inspire topics for articles + ebombs etc
[2022-03-15 01:51:52 PM] : Frederik Vosberg Haven't thought of it from that angle! Sure, I'll share one here:
Why did you join [course], when there's already plenty of free information out there?
I'm browsing some ways to fine tune my anki settings and came across [the site]. At first, I just want to go straight to the configuration and be done with it, but did not notice that my attention grew as to what Al has to say, and keep on clicking next. I said to myself, this guy knows what he is talking about and with great details. I also hated Tips and Tricks bullshit and I'm a firm believer that you really need to know and understand the concept and its applications, so that even if the situation change, you will at least have an idea on how to approach it towards a solution. Lastly, I have huge respect to top-notchers and my bias to purchase is for this reason.
(End)
Hmm, so in this case, it seems that there is a lot of pain from tips and tricks that don't involve understanding the concepts, which also don't work when the situation changes. Cool insight, I think?
[2022-03-15 01:53:02 PM] : Steve Bromley How did that work out for you? Seems like a good idea. Perhaps you're also extracting pain from their responses and then generate ideas from there?
[2022-03-16 05:01:51 AM] : Seems to be a useful source of information. I haven't done enough of 30x500 to learn a formalised process for it yet, but the type of responses I get are "I want to turn my academic experience into a job", which can then be inspiration for a blog post