I think my audience
[2022-04-23 04:19:03 AM] : I think my audience has a very low price ceiling...
1 Reply
[2022-04-23 04:22:57 AM] : I've been reflecting for a while now about the price increase I did for my first course, as well as the one I did in my newly launched course.
Since the price increase, I now don't see that a lot of people have joined the first one. The average was that there were at least 9-10 people joining monthly, and now I've doubled the price and only 3 people joined in the past month, I think.
So I've been thinking that I can simply lower the price back down to $49 (1st product) and $39 (second product) instead of $99 and $79, respectively, but I am still skeptical about this. My customer distribution is:
• College student - 33%
• Lifelong learners - 33%
• Career exam takers - around 15%
• Others - remaining %
These are ballpark numbers based on the survey I sent to them.
[2022-04-23 04:24:27 AM] : I don't know where to start, honestly. I don't even know if it's really the pricing or my offer. But since many people have bought to date, it seems that the offer itself is fine
[2022-04-23 04:32:12 AM] : Could you create a base-priced product and a high tier product out of what you've got?
[2022-04-23 04:34:35 AM] : I think I can kind of unbundle-then-expand like how Amy and Alex did it for Sales Safari and 30x500...but I don't know how to do that in a quick way
[2022-04-23 09:38:04 AM] : That's the great thing about the stacking-the-bricks mentality. It doesn't matter if you can't find a way to do it quickly because you're building for the long-term.
[2022-04-23 12:33:53 PM] : Perhaps you can extract part of the course into another product? For instance the ppt or supporting material could be a PDF, or maybe slice the course into chunks that can be purchased separately
[2022-04-26 01:05:51 PM] : Thanks for the ideas... I'm going to experiment on splitting the product and then update you here...