So, I probably know
[2022-04-27 01:15:14 PM] : So, I probably know the answer to this in my heart really - but thought I'd check with the experts. I have a question about the most efficient landing page.
1 Reply
[2022-04-27 01:15:47 PM] : Currently the landing page on my website is for only the book ( https://gamesuserresearch.com/ ).
[2022-04-27 01:16:25 PM] : However over time I've made + plan some supplementary things, such as courses, and a 'kit'. An alternative landing page would emphasise the existence of these things more ( like this: https://gamesuserresearch.com/games-user-research-start-here/ )
[2022-04-27 01:16:51 PM] : Is it best practice to keep the landing page on a single product, the book, rather than the range of things - right? :slightly_smiling_face:
[2022-04-27 02:15:36 PM] : are they separate products, or different versions of the same product (e.g. upgrade bundles that include more related tools that will help them implement the book)
[2022-04-27 03:40:16 PM] : Seperate products. If you bought one, you might buy the other, but not necessarily. Book is "Students primarily + game devs maybe". Toolkit is "game devs primarily, probably not students"
[2022-04-27 03:42:03 PM] : got it!
generally, when it comes to a sales page, the more ways you give someone to leave a page the less effective it is.
[2022-04-27 03:45:18 PM] : the pitch/landing page's job is to earn attention and trust, confirm that you understand their problem and what they want to change/improve, and offer the fix.
if you want people to know you have other products, that's a problem for navigation to solve, not the sales page itself.
[2022-04-27 04:00:37 PM] : Great advice, thanks. I'll keep the landing page as just the book, and just include other products in the navigation
[2022-04-27 04:01:36 PM] : :thumbsup: