i’d like to think ou
[2022-06-09 04:23:40 PM] : i’d like to think out loud for a moment if i may. for the last few years, i’ve set a goal of making double the revenue i did the previous year. on average i have in fact hit my goals ($2100 in 2019, $3750 in 2020, $14K in 2021). so far 2022 has been about $900/mo on average. that’s about $11K for the year if that average continues. so not bad but not close to my $28K goal ($14K * 2).
it has been obvious to me since the beginning of 2022 that if i want to increase my revenue and hit my goal, i have to do something different, or else sales will only be about the same as last year. the only 3 ways to increase revenue are to increase the number of customers, increase the frequency with which they buy, or increase the average sale size. i decided in the beginning of 2022 that i would focus on the last way, increasing the average sale size.
my current problem, which has actually been a problem for years now, is that for the life of me i can’t seem to figure out how to create a product offering larger than $49. my book costs $49, with a $99 “team” tier. i’m not a big fan of the whole “online course” thing, either as a producer or a consumer, but i slowly came to the conclusion that the next logical rung on the product ladder was a course, since books usually go for $X0 but courses often go for $X00 or more.
i had it in my mind that “course = video” (even though i know now that that doesn’t have to be true) so i started going down that path. i frankly had an awful time doing it and i’m not proud of what i produced. the “video course” path doesn’t feel to me like the right thing. i suppose i still have the option of doing a text-based course.
anyway, i don’t really have a specific question or anything, just wanted to think out loud because i don’t really have anybody to talk about this stuff with. if anybody has any thoughts for me, it would be welcome and appreciated. believe it or not it was actually really helpful to me just now to type all
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