one thought i had is
[2022-06-09 04:38:31 PM] : one thought i had is that i could just take my existing book and raise the price on it. i could change it from $49/$99 to $99/$199. the problem with that is that it doesn’t seem very justifiable. it’s a short book. but i do think it would be reasonable to expand the book and then raise the price.
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[2022-06-09 05:38:18 PM] : One other tactic is to use smaller steps and test out the price increases. E.g. the book stays at 49$ and you add a premium package at 59$, including a good bonus. If you sell enough of the premium package, the premium price becomes the regular price next year and you start again. The key is having a very good bonus and a very small price increase (<15%). Got this one from Sean D'Souza.