I’m curious if anyon
[2022-08-15 05:43:25 AM] : I’m curious if anyone has reused their launch sequence as marketing campaign. Basically what I’m thinking of
1. Send out email launch sequence to your list (classic launch)
2. Publish launch sequence as blog posts and share in communities
3. Create an email course out of the launch sequence as evergreen launch
This seems to be a great way to repurpose the content. I’m thinking of starting a new launch sequence to my email list next week. The following week I could publish the blog posts one day each. And after that (or the same time) set up the email course.
1 Reply
[2022-08-15 08:06:30 AM] : Ive done numbers 1 and 3 with number 2 being more individual ebombs that feed number 3. Instead of join my list, or download my thing, it is signup for my email course.
I needed to reframe the doors open sequence of number 1 into a discount sequence for number 3, but it was minimal work.
My conundrum came when I launched the same product a second time. What I did was to filter all those that were tagged as going through the email course for this second launch, and basically added everyone else.
The results so far have been encouraging. My first product launch proved the sequence worked well enough to reframe it as an email course. The email course consistently drives sales. And reusing that for my second launch reduced work and some uncertainty for me. There may be other issues I need to tackle with this setup, but I've continued to move forward with it.
[2022-08-15 08:17:25 AM] : This approach is where our free Year of Hustle course came from!
[2022-08-15 11:43:13 AM] : Thanks you two. I'll try that out. An email course is hopefully also a week converting lead magnet