So currently I'm wri
[2022-08-16 08:49:17 AM] : So currently I'm writing approx 2 ebombs a month, but send these together as a combined email to my email list (plus some other helpful stuff like job links, other articles, etc). Anyone have an opinion on whether "one email a month with multiple articles in" is significantly less effective than "send multiple emails a month, each with one article" ?
1 Reply
[2022-08-16 10:51:31 AM] : The approach I take is one article = one email. It keeps the email focused on a single PDF. I want my emails to be received as pain fixes instead of latest news in the industry.
Not sure which approach is better but when I think of the value I’m delivering to my audience this one made most sense to me.
[2022-08-16 10:53:37 AM] : I think one article = one email is most common - perhaps a mistake from me not to be doing that.
I think the reason I do it is because it feels easier to commit a regular publication schedule of monthly, despite actually writing more than one ebomb a month. But the quantity of content could probably work weekly, if I was bolder.
[2022-08-16 11:10:01 AM] : I also do one article per email
[2022-08-16 12:12:54 PM] : I do one article per email, but that's sort of built in to the format of how I do things, so I couldn't really change it either way.
[2022-08-16 01:29:48 PM] : i send out a weekly email, but some weeks i don’t send anything if i don’t publish anything. i’m not really convinced a regular schedule is important. i always send at least one a month.
[2022-08-16 01:30:44 PM] : Yes, good point. Perhaps no readers would notice missed weeks, because who else cares as much as we do! :-)
[2022-08-16 01:31:47 PM] : yea i also set expectations a bit differently, i don't promise a weekly email