Howdy all. I've got
[2022-11-15 12:21:01 AM] : Howdy all. I've got a conundrum where I am getting much fewer signups to my newsletter than I would expect/hope for given my page views and would appreciate advice from others who've attempted to tackle low conversion. My site has about 30k unique visitors in the past 12 months, and I've got about 1k newsletter signups. My 59 posts (spanning from 2016 to now) could be largely split between updates to a big ebomb that I created and maintain (a big library of open source books) and advice for data analysts and some much "higher level" thinking of the role of data in orgs etc -these overlap but not 100%. The posts I have have a bit of a mix of approaches (many are pre 30x500, but one of the best performing one's is 30x500).
Given that there's probably many angles to improving and wanting to avoid prematurely optimising, I can see a couple options to go forward but wondering if I am missing somethign obvious:
1. Continue with 30x50 ebombs until I have a good 15-20 of those and individually have good performance before I optimise anything else
2. Consider a new site template (I run on wordpress) to something simpler, I wonder if I just have a confusing site ? https://oscarbaruffa.com/.
3. I suspect I maybe need a better landing page thats not just a collection of latest posts that helps bucket content and direct visitors to relevant info.
4. Just consider a simpler post setup eg dont link to other posts. I suspect my post layout is just too chaotic but I've had it for so long I can't really tell if its good or not.
Appreciate any thoughts you have on this
1 Reply
[2022-11-15 01:50:27 AM] : That's a 3.3% conversion rate, right? That's not bad I'd say. There's probably room for improvement but it's way better than mine.
[2022-11-15 02:25:07 AM] : 1k signups is huge fwiw
[2022-11-15 04:41:57 AM] : Opinions, not fact but...
I think a new site template could be a massive time sink, and a distraction. I'd instead focus on how you're selling your lead magnet on your blog posts currently.
[2022-11-15 04:43:11 AM] : Is it these boxes at the bottom of the page?
What about:
• Including one nearer the top of the post, for people who don't make it to the end
• Making the header more goal orientated - e.g. 'master project management with my free ebook', rather than leading with the vague 'updates' [File hidden by Slack limit]
[2022-11-15 04:44:10 AM] : and maybe a picture.
Mine isn't perfect, but this is what I use and I (think) it converts ok... [File hidden by Slack limit]
[2022-11-15 07:02:04 AM] : Out of curiosity: what conversion rates do you get with this? Steve Bromley
[2022-11-15 07:55:40 AM] : I don't have appropriate tracking (bad I know), so can't be accurate.
But I have approx 2k subscribers, for a website that's been running 18 months, with 1.8k sessions a month
[2022-11-15 11:38:10 AM] : at least compared to my own results, 3.3% sitewide conversion rate seems great. Mine is more like 0.3%, with some individual pages over 2%.
I agree with Steve. The thing that’s “closest” to the signup is the CTA box and the words inside it, so that’s where I’d start with tuning. Things like site design and how the archive is organized are much much less related to why someone would decide to sign up.
[2022-11-15 01:47:28 PM] : thanks Steve Bromley Johannes and dceddia -ok that seems like a good tiny place to start i.e experiment with the signup! thanks also for sharing your numbers to give me some reference points, much appreciated!
[2022-11-18 12:24:15 AM] : ive update the copy a bit, thanks! Still to add an image [File hidden by Slack limit]