I'm a content writer
[2023-01-31 09:48:42 AM] : I'm a content writer / marketing consultant. I've chosen my attitude as Startup Founders.
Is that good enough?
1 Reply
[2023-01-31 10:16:37 AM] : The audience selection constraints we provide are there to help you use every advantage you have, not to arbitrarily limit your choices.
If you've worked with startup founders, then they're an option!
Overall, my MAIN advice when it comes to audience selection is to think about this as an ongoing process than a single decision you can get right or wrong. Safari is all about exploring, and often you can't know what's out there until you look.
Try to reframe your goal around the question: "where can I find people talking to each other about their challenges, where I know enough about those challenges to understand what they feel like and and where my experience could prove useful in helping them"
If you can do that, you're on the right path!
If you use the techniques in the lessons and still can't find that audience, there's a good chance you're wandering away from the core guidance and making things harder on yourself than they need to be.
[2023-01-31 10:41:42 AM] : That's helpful, Alex.
As a freelance content and copywriter, I have and continue to work with startup founders / business owners most of the time. So, like you said, I'll treat it as the first option and see how it goes.
After that, I need to be able to
[ ] Find watering holes where my audience hangs out
[ ] Makes sense of their challenges
[ ] Offer something useful as an answer to their challenges
If that fails, go back and pick a different audience.
[2023-01-31 12:31:29 PM] : bingo :+1:
[2023-01-31 12:35:20 PM] : from experience, my caution with "startup founders" and "business owners" as such is often a tough one because it's not really a single job.
If you think of those people more like an org chart of the things they do to run their businesses, you realize that it's often one person who wears lots of different hats and it's a lot easier to focus on one hat at a time.
e.g. you're probably not going to help them with finance or legal challenges, or customer support challenges, or design challenges...
but it sounds like you'd help them with marketing challenges! so even if they don't think of themselves as marketers, they do have to put on a marketing hat in order to solve marketing problems.
[2023-01-31 12:36:04 PM] : so you may find your audience is actually a sub-set of a marketing audience, and in marketing watering holes.
[2023-01-31 01:07:21 PM] : Oh, yes!
They normally seek help from me about marketing, growth, copywriting aspects only - not legal or accounting! That would be unimaginable :)
You know how to look at things closely and explain how the component parts connect and work with each other. I deeply appreciate and value it.
Thank you.
[2023-01-31 01:12:42 PM] : years of practice answering your question, heh
[2023-01-31 01:23:56 PM] : so much so that I've been working on a new article about it, adapting several recent responses into one full piece!
[2023-01-31 01:24:06 PM] : https://dangerouslyawesome-assets.s3.amazonaws.com/snaps/Monosnap_You_already_have_an_audience_you_just_dont_know_it_yet_-_STB_Shorts_2023-01-31_13-23-26.png