<@U023EDRS014> audie
[2023-02-20 06:59:07 AM] : Adrienne Wood audience selection is pretty tough imho! I've changed 2 or 3 times over the years. I'm sure alex will provide a solid answer to this one, but if you can help us by being a bit more specific about your own situation then that would be good - unless of course your audience is chainsaw artists, in which case that is pretty cool :slightly_smiling_face: ... The other thing I found really hard myself but was fundamentally the right advice, is to just pick one audience so you can progress through the rest of the course. I was worried that I'd be wasting time and effort if I didn't pick the right audience to start with. In a way I was right, but also, it didn't matter because at that stage it was really more important to learn and practise all the skills and processes the course is teaching you. Not sure if this helps you!? haha... but I hope it does.
3 Replies
[2023-02-20 08:54:15 AM] : I'd be really curious to hear more about your (or anyone else's) audience changes. I think it's a common refrain around here that you can change audiences but it's a bit foggier on what that looks like (both in terms of why one might and how to actually go about it).
[2023-02-20 09:42:57 AM] : Hey Daniel Beck Sure. So I started with "sports engineers" (this was my day job at the time). But I struggled to find anyone online except in parts of other watering holes.
A lot of the work was "data science" type work for the sports teams. I therefore switched to this audience which I did find online. I got to practise and progress the course and got people signing up to my list.
The issue I was finding though was that I wasn't really in that audience - I was used to applying this stuff as a motorsports engineer in effectively small sports organisations and the majority of my audience worked for big corps using technologies I'd not heard of or had access too (databases etc).
Whilst the project management stuff was relevant I was struggling.
Years before 30x500 I set up a website for an "ideas first" product business for a motorsports app serving the amateur racing community. I'd not touched it for a long time and, whilst doing some house keeping on this and a few legacy sites I was still hosting, I noticed that people were still finding the content, commenting and signing up for more information even though I was not doing anything with it - I had about 100 on a list I'd never seen.
I wasn't sure if amateur racing drivers was a proper audience so I came here and we debated that. In a way it was - there were others selling to this audience, lots of forums online, as well as a whole professional industry around motorsports.
I also felt I part of it as former pro race engineer and also an amateur racing driver myself. Given how I was feeling with my then audience and the potential with the another audience I was very much involved with, I made the switch.
Pace Insights
Pace Insights | AI Strategy & Implementation for Business Leaders
Partner with Pace Insights to confidently adopt AI. We build practical AI tools and strategies, moving beyond hype to deliver real business outcomes. Free AI Healthcheck available.
[2023-02-20 09:59:54 AM] : Thank you for adding that detail, Samir! I imagine that recognizing that you weren't really part of an audience wasn't easy, especially after doing the initial work—though I hope that round 2 with the new audience was easier going :smile: