A datapoint that aga
[2023-03-05 08:47:30 AM] : A datapoint that again proves that what one "feels" might be quite different to the facts of the matter at hand. For ages I've had this strong feeling that my newsletter subscribers are made up of two audiences that maybe have a 20-30% overlap and I had perhaps been over-indexing on a couple of unsubscribes that I occasionally get when I do more messaging around a biggish ebomb that I maintain (which is what I thought one of my audiences centered around). I was strongly considering more or less killing off this bigger (but harder for me to figure out how to help) audience to focus on the smaller one. I tested this by sending an email to the whole list, asking them to update their preferences to pick one of the two interests they'd like to receive newsletters about (the bigger ebomb stuff or my more "niche" topic) - or they could select to receive Both. I let them know that everyone is currently defaulted to Both. I wholly expected to get a lot of people to be switching to one or the other. Lo and behold, of those that have opened the email (about 40%, which is standard for me) basically no one switched their option. 95% are still on Both. I also had this new option to choose activated on my ebomb update and all 20 of the new signups also have opted into receiving both sets of content.
So even if over the course of the next few emails I get people switching, this initial response was really different from what I had expected. The bigger ebomb (and its lovely audience) will stay and I won't be wringing my hands anymore each time I send out emails on one or the other topic.
1 Reply
[2023-03-05 01:06:27 PM] : I would like to do this, as I also have the belief that I have two audiences on my mailing list, and their needs are different ('i want to do this as a career' vs 'I just need to apply a bit of the skillset to my current role').
Is it convertkit you use for your mailing list? What did you use to actually get people to make their selection? :slightly_smiling_face:
[2023-03-05 02:15:52 PM] : I use MailChimp. I created Groups, then updated my signup form to include the Group selection. I had download and then reupload my whole list to have them assigned as the one selection by default. When I sent the email to the list, I included a link with the merge field for updating preferences. Also, I had to add a little bit of CSS to the MailChimp form embed code to have the one radio button checked by default
[2023-03-05 02:26:45 PM] : Thank you for sharing! :-)