I think the orbit is
[2023-05-11 03:18:14 PM] : I think the orbit is sometimes stated as audience -> hurts, wants, buys. Othertimes it's stated as audience -> needs, wants, buy. Is there a meaningful difference to needs and hurts or am I overthinking it?
1 Reply
[2023-05-11 05:04:01 PM] : Perspective from my day job in design & product - we prioritise acting on hurts (or “unmet needs”) over needs that are currently being met another way, because it’s harder to disrupt an existing approach that is working for users.
Eg you could describe that email is meeting a user need, but it’ll be hard to replace it. Instead focusing on an unmet need (such as “get rid of all the crud in my inbox”) creates product opportunity
[2023-05-12 01:15:40 PM] : sounds like a mistake on our part… do you remember where you saw it?
what steve said is not wrong tho!
[2023-05-14 08:14:17 AM] : amy In the lesson slides “How to Painstorm any discussion thread on the internet”, there is a slide with the orbit with the questions “what hurts”, “what do they want” and “buy”, so “hurt” and “needs” are some times used interchangeably. I was also confused first, but at the start of the same lesson you explain that you find out the “need” by asking “what hurts”, and it sort of cleared it up for me. My understanding is that you find the “Need” of the audience by figuring out what “Hurts”.
[2023-05-14 08:17:56 AM] : It’s the same in the lesson “3 questions to make a product you KNOW will sell”, in the examples at the end of the video lesson “what hurts?” is used instead of “what do they need?”