i’m asking myself tw
[2023-05-25 06:36:19 PM] : i’m asking myself two questions with the conference this time that i wasn’t thinking about that much last time:
1. how can i use the conference to maximize the number of email and snail mail subscribers i get?
2. how can i use the conference to maximize consulting opportunities? (including perhaps consulting that happens before/during/after the conference)
1 Reply
[2023-05-26 01:30:30 AM] : Maybe sell some consulting time-slots / discovery slots as a bundle with the tickets?
[2023-05-26 05:45:04 AM] : watch the end of this talk from Claire Sullentrop: https://businessofsoftware.org/2019/08/get-echo-chamber-use-jobs-done-perfect-products-messaging-claire-suellentrop-userlist-io-bos-usa-2018/
She doesn't sell anything in her talk, it's pure value. At the end she has a lead magnet for people to download.