Hey y’all! I’ve been
[2023-07-26 12:58:44 AM] : Hey y’all! I’ve been struggling with something and would love any feedback.
I have a WIDE variety of people on my list. Looking at it now, I see a marketing director, architect, artist, e-learning consultant, site reliability engineer, analytics consultant, EVP of strategy, early-stage VC investor, freelance comic artist... you get the picture.
I think the variety of backgrounds is due to this e-bomb I made years ago: https://colorsupplyyy.com/app
It appeals to lots of people. I have 8k subscribers, mostly thanks to that site. The problem is, even though the people above regularly engage with my emails, they don’t buy. It’s been mostly developers and designers who have bought my products (I’m a web designer, and my audience is designers).
I know my list ≠ my audience. But it’s a bummer that I have this large list that doesn’t convert great, you know? Curious to hear what others think.
1 Reply
[2023-07-26 05:15:18 AM] : I've ended up in a similar situation where my list (people who want to do this as a career) isn't the same as the audience I think has the most potential (people who need to do this as a small part of their existing role). My approach has been to try segment the audience into those two groups, set up different funnels for each, and ultimately create different products for each.
[2023-07-26 05:16:16 AM] : (which has worked ok. Making products pitched at my existing list has sold well enough, but will always be reasonably niche. This year the challenge is grow the latter audience)
[2023-07-26 11:34:03 AM] : Interesting, is the second group being forced to develop this new skillset? Or do they want to do it?
[2023-07-26 11:34:57 AM] : I'd assumed "oh this is part of your role you have to do due to being put into the situation", but actually I'm seeing better traction with "you actively want to improve your skills in this area"
[2023-07-27 04:45:36 PM] : I think Steve's assumptions are solid.
[2023-07-27 04:46:44 PM] : the fact that people engage with the list means they're getting something. the fact that they aren't designers seems like a ripe opportunity to me.
[2023-07-28 12:37:50 PM] : yeah, i think there’s a lot of opportunity in the world of “design for non-designers” (looking at the success of the Refactoring UI book and Tailwind CSS, for instance). If I had to guess, that sounds like a common thread among all those random professionals who signed up from colorsupplyyy. So they’re maybe united more by their shared pain than by profession.
[2023-07-28 12:45:49 PM] : Yeah thats a great way to phrase it Dave. Thanks guys :slightly_smiling_face: