What makes more sens
[2023-08-09 08:31:46 AM] : What makes more sense when announcing ebomb drops on twitter etc?
A) <New newsletter issue out tomorror about XYZ, sign up to gettit!> -> link to convertkit creator or signup page, promise that they will get the content next day if they sign up
B) <Here's this week's newsletter! Read here & signup to get convenient emails if you like it> -> link to convertkit public feed of the article/issue directly so they seem this weeks content right away, nudge them to sign up for future content
Context here is someone like me who's just starting out with little to no following. I've seen both variants in use by people I follow...
(Maybe I'm overthinking. :slightly_smiling_face:)
1 Reply
[2023-08-09 08:37:06 AM] : Maybe instead "<pain>, <dream>. you can do this if you <fix>, as I'll be explaining in tomorrow's newsletter - sign up here to read it"
[2023-08-09 08:39:15 AM] : Ah, I think I was unclear in how I asked this. I already try to be crispy, show pain and fix etc. The texts above are just filler :slightly_smiling_face:
More wondering: push people to "see the content tomorrow in your email... if you sign up" vs "here's the content!" and hope they sign up to the newsletter after reading it. :slightly_smiling_face:
[2023-08-09 08:39:40 AM] : ah, it depends what your newsletter is like
[2023-08-09 08:39:57 AM] : my newsletter is just going through every article I've written that's still relevant
[2023-08-09 08:40:12 AM] : in approximately order of writing, so I'm only ever promoting articles
[2023-08-09 08:40:17 AM] : and then articles promote newsletter
[2023-08-09 08:40:22 AM] : Each newsletter is a weekly new article, in-line in the email (which I also publish to the blog and the convertkit public feed so it's not like the articles are gated in any way :slightly_smiling_face: ) And there's a CTA/signup for the newsletter on each article page of course.
[2023-08-09 08:41:37 AM] : if your newsletter is actually timely news then maybe emphasizing that in the explanation? "newsletter" is ambiguous, ti doesn't necessarily mean anything time sensitive
[2023-08-09 08:42:17 AM] : so might be worth making that benefit more explicit ("get the latest news about X in your inbox every week by signing up here, or just read the latest issue here")
[2023-08-09 08:43:20 AM] : Yeah.. I should maybe not use the newsletter term for my email list since I just write evergreen articles, not "what's going on in our niche this week".
[2023-08-09 08:43:51 AM] : I don't think it really matters, it's used pretty generically
[2023-08-09 08:45:10 AM] : maybe "make sure not to miss my article by signing up here"
[2023-08-09 11:21:47 AM] : I usually give away the fix in the Tweet itself, and then link to the post
[2023-08-09 11:22:18 AM] : With twitter you can count on getting one (1) engagement per person, sometimes that's a link click, sometimes it's a reply, sometimes it's a retweet
[2023-08-09 11:23:29 AM] : Getting people talking about it on Twitter helps spread it around, and people can follow through to the article from there
[2023-08-09 11:23:59 AM] : Lots of times it's just about putting your solution on people's radar for when they next run into the problem, and then they can look you up to find it again and dive deeper
[2023-08-09 04:24:39 PM] : I like Lars’ approach in that he teases the unique newsletter-only content and makes sure you get that topic the minute you sign up and do not have to wait for future value. [File hidden by Slack limit]