I'm running a BF sal
[2023-11-23 10:25:05 AM] : I'm running a BF sale and got this reply... welcome to Motorsports worldview right here! #growthchallenges #keeptruckin :blush: [File hidden by Slack limit]
1 Reply
[2023-11-23 10:39:45 AM] : Really interesting, nice find! I’m pretty new at incorporating world views, do you know how you plan on using this? Would it be something along the lines of “take my course to have a competitive edge”?
[2023-11-23 11:26:17 AM] : Hey cole...
Unfortunately, identifying or separating "pains" from "worldview" I've always found really hard. But when you do then that is when I felt I've been able to build trust.
The worldview part, in my experience, is the kind of "truths" that your audience believe in. They are ingrained so much that they don't even register as a consideration. An example might be "flat earth" supporters who hold the worldview that the earth is not a globe. It doesn't really matter whether that is right or wrong, or in their best interests to think differently, they don't want to.
Whilst I'm reasonably happy he could learn something of value from my course, this guy is not identifying with the pain so, even if I gave him the course for free, I don't think he'd be too receptive.
So, to answer your "How should I use this" question, then there are a few things that come to mind.
Firstly he identifies with a common worldview that I've seen where people in my audience (racing drivers) believe that "sharing could give you a competitive disadvantage."
Their pain might be "I need to know this complex thing but I'm on my own - unless I have a friend who's happy to tell me - but then can I trust them, really, because me having an answer will give me an advantage and them a relative disadvantage."
I can therefore use that by knowing it - but less to try to convince this guy to do something/buy something he doesn't feel he needs, but more to do with messaging and eBombing and trust building with my audience via this worldview.
For example, I host a podcast and can drop in question to a guest like "and of course, no one likes to share information do they, so [guest] how have you tackled that..."
Or more directly in pitches or eBomb, maybe. "How do you learn [some painful thing] when you can't trust what anyone tells you in the paddock?" ... or ... "When its ok to share your data (and when its not!)"
Does that help? :slightly_smiling_face:
[2023-11-23 11:40:54 AM] : Here is some more worldview! People are in reflective mood this Thanks giving ! [File hidden by Slack limit]
[2023-12-16 10:13:17 AM] : Sorry for the delay Samir ! That totally helps, thanks! Really thorough insights, thank you for taking the time to explain. I like how you think of worldview as being immutable, so it is something to consider in your ebombs, but not something to change.
I also like how you use worldview to qualify/ disqualify customers. Can you think about it like addressing a pain in an ebomb is like the customer saying “this person knows how I feel” and using a worldview is like the customer saying “this person knows how I think”?
[2023-12-16 10:13:45 AM] : I guess pain and worldview would be different levels of empathy…?
[2023-12-16 06:14:02 PM] : All good cole. For me worldview is what people in your audience believe. Its an "are you one of us?" or not perspective. It doesn't aways help with pain - and I for one struggle sometimes with what is pain and what is worldview - but understanding worldview really helps me with dream. For me this is about getting deep into understanding what people - actually - want.
In my audience racing drivers for example. The pain is "I bought this really expensive datalogger and I can't use it." but the dream is "I just wanna drive... faster than you!"
A worldview is "data can help you because every pro uses it" but the pain is "this is not intuitive to me. Maybe its me? I'm no good with computers. I hate this. I feel guilty about not being able to use this expensive investment. I'm still confused." which leads to a few more, slightly defensive, worldviews such as "data is for nerds' or "no-one has time for data in the field" or "you don't need data to win."
Fun stuff!