(and assuming the ou
[2023-12-15 01:52:59 PM] : (and assuming the outstanding invoices are paid, we only have 3 slots left and none of the top tier package)
1 Reply
[2023-12-15 05:45:57 PM] : This is awesome! Congrats on the successful launch. Not going to lie, as the emails were coming in I was hoping that you would offer a peak behind the curtain for this launch, very grateful you did!
[2023-12-15 11:35:00 PM] : :the_horns::skin-tone-3: happy to answer other questions, too!
[2023-12-16 10:07:28 AM] : Thanks! Would you be willing to explain how you came up with the tiers and how you priced them? It seems like a very natural progression and well priced, but I doubt that I would be able to come up with the tiers myself.
[2023-12-16 10:13:02 AM] : Tiers are kinda like a product ladder, but within a product itself. So the base tier follows tiny product rules (focused pain, fast delivery), next tier adds more guidance and hand holding, top tier is the most hand holding.
[2023-12-16 10:19:27 AM] : Pricing tips:
• the first two tiers are priced such that upgrading is an easy decision. Double the teardowns (effectively) for less than double the price.
• The top upgrade is a mix of price anchoring (big number makes the smaller packages feel small) and "consumer surplus" aka within a category there's often a premium buyer willing to pay more than the base offer, so NOT offering them something leaves money on the table and possibly even repels them as a customer
[2023-12-18 03:42:10 PM] : This is excellent, thanks for sharing the details!
Going from idea to sending first email (+ no landing page) in just a couple of hours is so awesome and very inspiring to me.
I'm curious about the $50k+ sales threshold - how did you pick that number, and why?
[2023-12-18 03:48:35 PM] : It's a rough filter and not so much a hard rule. The specific number is somewhat arbitrary but more signals a level of business where the person is actually going to implement the changes and see results that are proportional.
[2023-12-18 03:50:41 PM] : Rule of thumb I like to price stuff so that the result is likely to be 5-10x the investment. For services, since we offer them so rarely and the cost of our time is high, the multiple needs to be even higher to justify the 1-1 time with a single biz owner.