A tiny and old book
[2024-02-29 11:41:42 AM] : A tiny and old book on advertising. The story about evaluating the story - without talking to anyone - made me think of this class. Very short and well worth a read. https://archive.org/details/obviousadamsstor00upderich/mode/2up
3 Replies
[2024-02-29 01:05:11 PM] : Excellent recommendation, an evergreen. :ok_hand:
[2024-03-01 02:06:55 PM] : great share, love a very old book that still lands today! curious how you found this?
[2024-03-01 02:51:47 PM] : I’ve been studying Rory Sutherland. I’ve watched several talks and he mentioned the book. Rory is well worth a watch. He’s done a few Ted Talks and longer form pods like this one https://youtu.be/Hz3RWxJck68?si=qeuqxPm9F0RSDEoW
The Diary Of A CEO
YouTube
The Marketing Secrets Apple & Tesla Always Use: Rory Sutherland | E165
Rory Sutherland is the author of Alchemy, a senior advertising executive, and the man who understands why some ideas connect with people and some ideas don’t. He’s a columnist, an innovator and a trailblazer in the world of marketing and advertising.
0:00 Intro
02:07 The concept of how we value things
18:56 Recursive Trends
23:42 The brai...
23:42 The brai...
[2024-03-01 02:53:16 PM] : i've seen this guy pop up on tiktok, haven't dug into his stuff tho!
[2024-03-01 03:11:14 PM] : You’ll probably like him. The examples are a bit UK focused but the messages all align. Value definition and reframing will resonate. Also “people don’t think what they feel. They don’t do what they say etc.”
Start with the ted talks as they’re a shorter.
Ive a lot of notes!
Some of the human nature stuff is very interesting. Behavioural Economics.