Hello,
So I build this SAAS web app and launched on January, I thought there was a demand for this product and in the first month I got like ~200 new users and 3 paid subscribers to it. This was done by only marketing on TikTok of me using the website with a catchy song in the background. Although I know it’s not a lot but at least if was a proof of concept that people want to use said app and even some pay for it. I kept consistent with marketing on TikTok all of February and currently sit on just under 400 user accounts created and ~5 visits a day.
The issue: I don’t know how to go from here…how does one get past this stage it feels stagnant. I re-invested the money I made from the first few subs into a content scheduler (metricool) to cross post my promo content every hour on YT, IG and TikTok. This seemed to have no real affect on YT and IG and also killed my engagement on TikTok where I went from averaging 700 views per TikTok posted manually to getting like 0 views on most of the videos with an occasional one hitting 200. This strategy seemed to have done more harm than good. As to why I now reach out to you’ll to see if you have any advice on how you grew your SAAS/retained paid users. Would be much appreciated