How to get clients/businesses to work with you.
Deep Questions✅Solved❓OTHERSo in the last few weeks me and my colleague started making websites for local businesses. We got a 2 jobs but it was hard to get them to understand why they would actually need a website and how would that help them.
Does anyone have any tips on that stuff?
How should we create our packages or prices. Should we try to fit into their budget at the start so we can get a good portfolio or to just create stiff ones and just try to find people that are interested.
Is it even worth making websites or should we try to focus on something else?
Does anyone have any tips on that stuff?
How should we create our packages or prices. Should we try to fit into their budget at the start so we can get a good portfolio or to just create stiff ones and just try to find people that are interested.
Is it even worth making websites or should we try to focus on something else?
Solution
A common rule in general marketing that definitely applies here is sell the benefits not the features. Show the clients how they can get increased reach, higher call volumes, etc. Avoid telling them about your lighthouse scores or link warming.
As far as pricing goes, remember that businesses operate differently to individual consumers. Businesses only care about price inasmuch as it relates to profit increase. If you can show a business that your $2000 website will convert to 50 new leads over its lifetime which in turn generate 20 grand, they will happy pay that price.
The key is having the showcase material. If you don't have your own, try to find and research businesses who have a website similar to what you build vs a similar business without a website, a build a strong argument around "your business will profit from my service".
@UltraHardCorn
As far as pricing goes, remember that businesses operate differently to individual consumers. Businesses only care about price inasmuch as it relates to profit increase. If you can show a business that your $2000 website will convert to 50 new leads over its lifetime which in turn generate 20 grand, they will happy pay that price.
The key is having the showcase material. If you don't have your own, try to find and research businesses who have a website similar to what you build vs a similar business without a website, a build a strong argument around "your business will profit from my service".
Is it even worth making websites or should we try to focus on something else?Don't stress about this, if you're good at it and you're getting clients (which you already got 2, that's means you're already legit), then there's no reason not to do it.
@UltraHardCorn
