Search engine ranking question

Hey, I was wondering this: if I make a multipage static website, where I have a landing page and an about page, if I put most of my keywords on the about page, would that be worse than putting it on the landing page? I'm thinking that the landing page will have more important info like projects, quotes, services and the about page will show who I am and where I'm based out of (I'm trying to market towards a local audience to compete with keywords). I know this isn't exactly a frontend question but not sure where else to put it. Maybe we can add an SEO tag?
13 Replies
13eck
13eckβ€’17mo ago
SEO is…a black box, really. No search engine discloses what they use to index, rank, etc sites. So a lot of "SEO" is guess-work by people who speak like they know exactly what they're talking about. But having a semantically-sound website is one way of doing SEO. We do know that well-made sites work better than poor sites. As for keywords, use normal language for your region/location, and don't overdo it by having 19 buzzwords. If a decently-informed person would read your site and roll their eyes it's a good bet Google will, too :p
vince
vinceβ€’17mo ago
Got it, thanks Beck! I'm pretty good with the Technical SEO part so that's a win for me. Do you have any tools or strategies that help you pick out keywords? Not sure if you do much of this type of work. I know about semrush and ahrefs but... they're like hundreds of bucks a month and my business is very new so I cannot afford that at the moment πŸ˜‚ This might warrant a new post too πŸ˜…
croganm
croganmβ€’17mo ago
Google has a free keyword planner at the very least! Check that out May need a Google ads account, but I think you can make an "unfinished" ads account with any personal account and still use it
vince
vinceβ€’17mo ago
Oh what!!! Thanks croganm πŸ™‚ You're definitely more experienced than me; do you just pick low competition keywords and copywrite off of those in a natural way? Is there more to it (I guess this is a no brainer but I have no idea what I'm doing here πŸ˜… )?
13eck
13eckβ€’17mo ago
…but that requires you to create an account with Google…and even if you don't "finish" you'll still be feeding useful (and potentially identifyable) info to Google. Which I am against, but whatcha gonna do 🀷
croganm
croganmβ€’17mo ago
As for what Beck said, yeah, definitely do not just cram keywords in a page. Use that to get an idea as to what's frequently searched and see if you can touch on it in a section of your website page Fair, depends on your comfort level. I mean google already fucking runs everything πŸ˜‚
vince
vinceβ€’17mo ago
My email and domain are through Google πŸ˜‚ Thank you! πŸ™‚ This is a new and exciting world for me so I've got a lot to learn but if I can get good at it it's a lot of money haha (and it's always fun optimizing websites to be the best they can be)
13eck
13eckβ€’17mo ago
Tenor
13eck
13eckβ€’17mo ago
Wait, your domain? They sold that service to SquareSpace, I belive! Now they have your data :p
vince
vinceβ€’17mo ago
Yea 😭 I made a google domain like a couple weeks before they pulled it Was thinking about Porkbun once it expires cause I heard a lot of good stuff from them
croganm
croganmβ€’17mo ago
Indeed, I had a lot of fun! Checkout this chrome extension as well called "checkbot". It reads access to all sites but just change it to read when I click. Then when you need it, switch it over to read only on this site. Sounds extra but it takes 2 seconds πŸ˜‚. It does a great job of giving you a bunch of stuff to follow and crawls your whole site Free too! I emailed the dev and he was a cool guy
vince
vinceβ€’17mo ago
Oh sweet! Thank you so much for that I'll check that out rn! What!! It shows all your backlinks?? That's crazy Ah nevermind just shows all site links that's still nice though
croganm
croganmβ€’17mo ago
Yea I was about to say, no back links πŸ˜‚. It's good for making sure you don't miss things though!
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