href to link to another spot on a page and redirect the page to that spot

<div id="MENUID" class="MENUID-btn"  onmouseleave="close()">
        
                    <ul>
                        <li><a href="HOME">HOME</a></li>
                        <li><a href="ABOUT US">ABOUT US</a></li>
                        <li><a href="CONTACT_US">CONTACT</a></li>
                        <li><a href="#developer">DEVELOPER</a></li>
                    </ul>
                </div>
                
              
            
    </div>

</div>
<div class="newarrival">
<div class="Box1"></div>
    <div class="Box2"></div>
    <div class="Box3"></div>
</div>


<div id="#developer" class="container2of3">
    <div class="WEBDEV"><span><img src="/img/2of3/WEB\ VS\ PNG.png" alt=""></span></div>
    <div class="DEVPHOTO"></div>
    <div class="BIO">lorem</div>
  </div>

</div>