Google ads (10k / month for website)

I've recently seen a bunch of interesting examples of getting attention on social media using ads. Especially @Mikhail Samin had pretty good results on reddit, getting a cost per click of about 0.1 dollar.

We have some funds to experiment with this, find an approach that converts (e.g. get people to sign up). Who wants to work on this?

Things to do

Research ad options (reddit, google, etc)
Set up infrastructure for measuring (we already use google analytics)
Try various ads and keywords

hurt-tomatoOP•3/6/24, 4:31 PM

We can get a nice 10k / month ad budget from google as soon as our ANBI status is confirmed: https://www.google.com/nonprofits/account/u/0/signup?locality=nl

dead-brown•3/6/24, 4:36 PM

!track

ProjectBot•3/6/24, 4:37 PM

Project Tracker: https://maximolog.notion.site/Promoting-the-website-with-ads-8dbf0dbfe4e04499a5583c1dc75aa009

Maxime Fournes's Notion on Notion

Promoting the website with ads | Notion

sacred-rose•3/6/24, 6:52 PM

Maybe we could also promote https://www.aisafety.com/ ?

AI safety

A homepage for AI existential safety, tying together resources to help you learn about and mitigate the risks from advanced AI.

sacred-rose•3/6/24, 6:53 PM

Its a better introduction and immediately links to pauseai for the ones that are aware of xrisk and want to help

awake-maroon•3/6/24, 8:08 PM

idk if who misunderstood whom but i think the "up to 10k" are "just" free google ads

awake-maroon•3/6/24, 8:08 PM

still huge if it works out, thats a lot of clicks

dead-brown•3/7/24, 1:32 AM

Please note there can be downsides/risks to doing ads and I’d ask a bunch of people who might have good models before doing anything large-scale

Ddead-brown Please note there can be downsides/risks to doing ads and I’d ask a bunch of peo...

awake-maroon•3/7/24, 10:16 AM

I'd give Johnstuart Winchell a call. He founded Good Impressions, an EA aligned PR consultancy firm. I think he would be happy to advise us.

https://www.linkedin.com/in/johnstuart-winchell

Aawake-maroon I'd give Johnstuart Winchell a call. He founded Good Impressions, an EA aligned ...

hurt-tomatoOP•3/7/24, 10:18 AM

Thanks, I reached out to him!

sacred-rose•3/7/24, 8:20 PM

Based on a study that I shared on #Prioritization of information for communications I think it is important to talk about the benefits of a pause instead of talking so much about risks.

hurt-tomatoOP•3/8/24, 7:51 AM

Very good point Pato, the benefits of pausing... That's a frame I haven't even considered. To me it's just so obvious that it doesn't require explanation, but I suppose it does.

technical-ivory•3/8/24, 3:24 PM

I can help with promoting thé website I just don't know how to do it?

Hhurt-tomato Very good point Pato, the benefits of pausing... That's a frame I haven't even c...

technical-ivory•3/8/24, 3:24 PM

Yes I agree people I talk to don't understand why we need a pause

dead-brown•3/8/24, 4:28 PM

It is hard to think of "benefits" of a pause, because at its core the pause is about avoiding our self destruction. Imagine people in a car driving towards a cliff and arguing on the best benefits of steering the car away from the cliff...
But if people are that thick and we must do it, let's try and brainstorm benefits, besides the obvious one of avoiding a catastrophe...

dead-brown•3/8/24, 4:29 PM

What comes to mind most immediately, is a kind of rhetorical trick that allows us to reframe risks into benefits

dead-brown•3/8/24, 4:30 PM

Deep Research, Not Just a Race: Encourage more thorough research focusing on the ethical dilemmas and societal impacts that come with rapidly advancing AI technology. Taking the time to make AI actually beneficial for humanity

dead-brown•3/8/24, 4:31 PM

Building Trust: A pause would show a commitment to addressing public anxiety about AI. It would demonstrate that safety and ethics are as important as innovation, and would increase public trust in future AI systems. Reminder that lack of trust will be a serious problem

dead-brown•3/8/24, 4:33 PM

Shared Standards: International cooperation during a pause could establish universal safety, ethics, and research guidelines. This would prevent a fragmented landscape where standards vary widely

Aawake-maroon I'd give Johnstuart Winchell a call. He founded Good Impressions, an EA aligned ...

hurt-tomatoOP•3/12/24, 4:48 PM

Had a great conversation with Johnstuard Winchell, and he seems very open to help!

I also applied for Google's 10k NGO Ad programme.

hurt-tomatoOP•3/15/24, 9:11 AM

yay we we got the grant!

hurt-tomatoOP•3/15/24, 9:27 AM

First ad, trying to learn how this stuff works

hurt-tomatoOP•3/15/24, 9:27 AM

this feels absolutely insane

Hhurt-tomato First ad, trying to learn how this stuff works

awake-maroon•3/15/24, 1:20 PM

Woohoo!! This is huge!

hurt-tomatoOP•3/20/24, 2:07 PM

Google is ramping up the impressions + clicks. (stats for one day)

hurt-tomatoOP•3/20/24, 2:08 PM

Although... for two days later it was just 1.5% of the amount? Wtf?

hurt-tomatoOP•3/20/24, 2:11 PM

That's my bad - I haven't set up conversions yet!

popular-magenta•3/20/24, 4:11 PM

Hey all, just joined a day ago. I run a small digital marketing agency and have 8 years experience with this stuff. I could talk a look at everything.

popular-magenta•3/20/24, 4:12 PM

Would love to join the press team here. Could send a resume to someone if needed.

hurt-tomatoOP•3/20/24, 4:12 PM

WHoah amazing!

hurt-tomatoOP•3/20/24, 4:12 PM

Yes please, send to joep@pauseai.info

hurt-tomatoOP•3/20/24, 4:13 PM

Let's chat soon! https://tiny.cc/meetjoep

Appointments

hurt-tomatoOP•3/22/24, 5:32 PM

@glitchp has some experience too! Also note, I've just added @Foolish to our ads and analytics envs

hurt-tomatoOP•3/22/24, 7:03 PM

Clicks fell from 73 to 0 over the past few days... Were the ads too bad? Lack of tracking that is punished? IDK

dead-brown•3/25/24, 12:25 AM

Hey, can I steal your expertise too? (If @Joep Meindertsma is ok with that!) I’m starting a nonprofit doing x-risk comms, got some pretty good result in the initial testing (Joep mentioned- $0.10 per click on some ads- this caused him to start this thread), & want to scale this up. Let’s chat? My email is ms@contact.ms

Hhurt-tomato Had a great conversation with Johnstuard Winchell, and he seems very open to hel...

dead-brown•3/25/24, 12:26 AM

Would you recommend talking to him?

colossal-harlequin•3/26/24, 10:25 PM

@Joep Meindertsma a very simple but sad explanation may be that as a new advertiser you were enthusiastically explored but now the data is in, the model thinks there's less to exploit.

That was simply a guess - find someone with real knowledge! But this result appeared when I later searched the admittedly leading "Google ads honeymoon period"

https://www.jumpfly.com/blog/the-google-learning-phase-be-patient-results-will-come/#:~:text=The%20official%20Learning%20Phase%20of,data%20coming%20into%20Google%20Ads.)

JumpFly, Inc.Samantha Eyerly

The Google Learning Phase: Be Patient & Results Will Come | JumpFly...

hurt-tomatoOP•3/28/24, 11:00 AM

There's a bump again. No idea why.

hurt-tomatoOP•4/3/24, 11:53 AM

@Foolish is planning to ad a couple of extra ads soon.

hurt-tomatoOP•4/29/24, 1:22 PM

We're still not spending anywhere near enough.

awake-maroon•4/29/24, 3:30 PM

Just out of interest: What is a conversion? Visiting the join page?

hurt-tomatoOP•4/30/24, 7:02 AM

Submitting the join form, but I'm pretty sure that's not what's being tracked here! Perhaps it's opening the join page?

awake-maroon•4/30/24, 1:34 PM

Oh I didn’t even see the rate, just looked at the strategy. Yeah if the strategy wants to maximize conversions and no combination of parameters can achieve this, that sounds like something that could throw it off

hurt-tomatoOP•5/2/24, 12:32 PM

@Foolish asked for some ideas on new google ad campaigns. We already have a What's AI? => digital brainsWhat's AI? => digital brains campaign.

Some other ideas:

Is AI an existential risk? Show /xrisk page
Hacking dangers AI. Cybersecurity page.
Psychology of X-risk
p(doom) page
Urgency / when AGI

Hhurt-tomato @Foolish asked for some ideas on new google ad campaigns. We already have a `Wha...

sacred-rose•5/3/24, 4:57 AM

can we do ads for the protest or not? what size do the images have to be?

Ssacred-rose can we do ads for the protest or not? what size do the images have to be?

hurt-tomatoOP•5/3/24, 6:31 AM

Google ads? Yeah, but they don't have images. Definitely interesting to explore. @Foolish your thoughts?

sacred-rose•5/3/24, 6:33 AM

ooh, they are ads for when you do searchs, I didn't know

Hhurt-tomato @Foolish asked for some ideas on new google ad campaigns. We already have a `Wha...

dead-brown•5/3/24, 7:58 PM

"Worried about AI? Do something to help the future!"

awake-maroon•5/4/24, 4:54 PM

Could we do a geo-targeted campaign for the global protest in the corresponding cities?

awake-maroon•5/4/24, 4:57 PM

Maybe even one in Seoul during the summit for the off-chance that someone involved sees it

Google ads (10k / month for website)

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