Scam email - What's it trying to do?

Hi there,
I just got a scam email which had 2 parts, the scam (energy company bs), but hidden in the email (only visible in raw view or searches), it has the following:

<p>Hello,</p>
<p>Somebody just used this email address to sign up at Cloudflare.</p>
<p>If this was you, verify your email by clicking on the link below: https://dash.cloudflare.com/email-verification?token=7JxHtx...eY0M If this was not you, any other Cloudflare accounts you may own, and your internet properties are not at risk.</p>
<p>You can remove this account by clicking on the link below.</p>
<p>https://dash.cloudflare.com/unintended-registration Token: aa...2b9 Thanks, The Cloudflare Team</p>


Obviously hiding the tokens, but what's happening here? Is this just to make Gmail think the email isn't a scam? Is someone actually trying to log in?
Any info about what these links could do (because there's no way in hell I'm clicking them) would be great!
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