High Snob - What Happened to the Clout Corridor?
Highsnobiety
New York's Infamous Clout Corridor Is No More. What's Next?
SoHo is in its “corny stage” and Dimes Square is diffuse. Emilia Petrarca searches for New York City’s new clout center.
18 Replies
this is actulaly an entertaining read if you can unroll your eyes a bit
makes me weirdly reminisce my first trip to NYC in like 2017 lol
Its extremely new york but its fun
however i guess the thesis is that fashion isn't where "clout" is anymore? Is that something you would agree with
“Just like everything on the internet, it's become much more niche and dispersed,” Hartman explained. “There are more options to feel clouty in your own little world.” A choose-your-own-clout adventure. And without figureheads like Kanye and Virgil, fashion lacks a gravitational center. “I think it's less about lining up for clothes and more about desperately finding your ‘third space’ that makes you feel chill and cool,” Hartman said. The harder that space is to get into, the better.
for sure one of the ideas, i think another idea is that fashion is a lot more decentralized now that soho isn't really the spot + major figures / brands are gone
sorta a combination of changing times + the market getting so saturated post covid
i agree with that, but do you totally agree? It seems like the fashion scene is still going strong based on my connections to it and my experiences with it, i mean right you have multiple fashion related things planned in your life rn
could you argue its become more insular and harder to enter?
ppl basically do not hang out in soho anymore, pretty much all moved to east village (dimes square 😭 ) and back in like 17-18 people would literally just hang out around the supreme store before it moved
it's more just about how it's shifting , logomania dying
i think without a shepherd, people are left to their own devices wrt how to engage with/around clothes
fashion wont ever "die" in nyc, it's literally NYC, but this article is just talking about how it's changing
i think ending on asspizza is a bit of an important one because he went from like
The Guy to just a dude
its a good article
i like his writing
the democratization of fashion in action
(not derogatory)
the mention of follower counts not mattering as much anymore as well is p funny
also enjoyed the read as someone divorced from new york
i don't think fashion is more democratized but it is more diffuse if that makes sense
or based on the article thats my conclusion
agree
diffuse is a better word for it, yes
It’s so funny to read this as someone who lived in New York starting in ‘16 and worked in Soho the whole time but had zero knowledge or interest in fashion then
All the fashion people were just like wacky scenery to me
All this was going on around me and just like whoosh right over my head lol
My in laws lived right by there on Mercer, across the fucking philipp plein store, and my office was right by the Rick store. Always felt like most of the folk on Mercer were euro hypebeast shopping tourists
Sure there were always a couple stoop kids doing stoop kid shit but it never felt like the majority of the scene
that Rick store on the other hand used to be surrounded by a bunch of creative studios, which have now moved, and it starts getting close enough to the canal st scene that tourists began to wander over there too
Seems like at least a micro movement to LES to me if we're talking store locations