YES!! Finaly I got it up and running
YES!! Finaly I got it up and running.... Enhanced conversions. Thanks to the community on discord I have to admit it was still a puzzle... but I pulled it off 🏆
6 Replies
Step 1:
Hard code folowing scripts on page that fires purchase event (thank you page):
<script>
var user_data_info = {
sha256_email_address: 'hashed value',
sha256_phone_number: 'hashed value',
address: {
sha256_first_name: 'hashed value',
sha256_last_name: 'hashed value',
sha256_street: 'hashed value',
postal_code: 'xxxxxx',
city: 'xxxxxx',
country: 'xx',
new_customer: false
}
};
zaraz.track("conversion", {
transaction_id: "xxxxxx",
value: 1.00,currency: 'EUR',
user_data: JSON.stringify(user_data_info)
}
);
</script>
Step 2:
Enable "Allow user-provided data capabilities" in the data stream -> configure tag settings.
Step 3:
Enable 'Use enhanced conversions for this conversion action' in your primary purchase goal.
Step 4:
Add a custom purchase event in the (Zaraz) Google Ads tool which fires on "conversion" event.
Enable include event properties. (this will add the user_data which is sent by zaraz.track("conversion") to Google Ads.
Step 5:
Be patient! Google Ads will show a green flag in approx 24-48 hours. It worked in my case!
Hope this helps... Good luck!
Special thanks to @MVUG for pointing me in the right direction: https://gist.github.com/it-can/188acc89637160d21ab9a37e1bbf0b2c
Gist
Cloudflare Zaraz Google Ads conversion tracking with "enhanced conv...
Cloudflare Zaraz Google Ads conversion tracking with "enhanced conversions" - checkout-succes.blade.php