Vercel deployment: [cause]: SyntaxError: Unexpected token '<', "<!doctype "... is not valid JSON

I'm unsure where the error lies, but I'm getting

[cause]: SyntaxError: Unexpected token '<', "<!doctype "... is not valid JSON

During deployments on Vercel. This happens during the Generate Static Asssets step.
   Generating static pages (3/4) 
getBaseUrl https://t3-personal-ghaf0nwa3-xxx-projects.vercel.app
 << query  #1 entry.getAll  {


I think this comes from:
function getBaseUrl() {
  if (typeof window !== "undefined") return window.location.origin;
  if (process.env.VERCEL_URL) return `https://${process.env.VERCEL_URL}`;
  return `http://localhost:${process.env.PORT ?? 3000}`;
}


This function getting VERCEL_URL while it's not available when making the tRPC call. I know because it's actually not hitting the tRPC backend and failing before that.

What I don't understand is why is this not an issue for everyone?
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