Is there a reason click IDs, like `fbc`

agoralex · 2024-12-12T22:14:45.005Z

Is there a reason click IDs, like `fbc` on the facebook conversions API are not a default option in the list of events? Seems I have to use custom event name to pass those.

A

agoralexOP•12/16/24, 2:37 PM

If I am firing the Facebook event based on an HTTP call to Zaraz though, then there is no fbc value to reference

A

agoralexOP•12/16/24, 2:42 PM

Here's an example of what we are trying to do:
- Client submits lead form on website
- We process lead form and determine if lead is valid
- We call Zaraz HTTP endpoint we've enabled and send back the value that was on URL parameter fbclid in that paylioad
- A Zaraz trigger looks for that custom event name, calls Facebook, passes back the Lead event and includes the click ID on

fbc

fbc

field

Because we make use of server-to-server in Zaraz to fire the event, we need to stitch the clickID. I THINK we have it configured correctly like the attached trigger and associated tag.

A

agoralexOP•12/16/24, 2:44 PM

those objects referenced in the tag are part of the payload to Zaraz HTTP, where we send a call like:

$payload = [
        'events' => [
            [
                'client' => [
                    '__zarazTrack' => 'lead_form_processed',
                    'email' => $post_fields['email'] ?? null,
                    'email_sha256' => $post_fields['email_sha256'] ?? null,
                    'email_md5' => $post_fields['email_md5'] ?? null,
                    'xcode' => $post_fields['xcode'] ?? null,
                    'customer_number' => $post_fields['customer_number'] ?? null,
                    'lead_status' => $post_fields['lead_status'] ?? null,
                    'listcode' => $post_fields['listcode'] ?? null,
                    'query_vars' => $post_fields['query_vars'] ?? null
                ],
                'system' => [
                    'device' => [
                        'ip' => $_SERVER['REMOTE_ADDR'] ?? 'unknown',
                        'language' => $_SERVER['HTTP_ACCEPT_LANGUAGE'] ?? 'unknown',
                        'user-agent' => $_SERVER['HTTP_USER_AGENT'] ?? 'unknown'
                    ],
                    'page' => [
                        'url' => $post_fields['source_url'] ?? 'unknown',
                    ]
                ]
            ]
        ]
    ];

$payload = [
        'events' => [
            [
                'client' => [
                    '__zarazTrack' => 'lead_form_processed',
                    'email' => $post_fields['email'] ?? null,
                    'email_sha256' => $post_fields['email_sha256'] ?? null,
                    'email_md5' => $post_fields['email_md5'] ?? null,
                    'xcode' => $post_fields['xcode'] ?? null,
                    'customer_number' => $post_fields['customer_number'] ?? null,
                    'lead_status' => $post_fields['lead_status'] ?? null,
                    'listcode' => $post_fields['listcode'] ?? null,
                    'query_vars' => $post_fields['query_vars'] ?? null
                ],
                'system' => [
                    'device' => [
                        'ip' => $_SERVER['REMOTE_ADDR'] ?? 'unknown',
                        'language' => $_SERVER['HTTP_ACCEPT_LANGUAGE'] ?? 'unknown',
                        'user-agent' => $_SERVER['HTTP_USER_AGENT'] ?? 'unknown'
                    ],
                    'page' => [
                        'url' => $post_fields['source_url'] ?? 'unknown',
                    ]
                ]
            ]
        ]
    ];

$payload = [
        'events' => [
            [
                'client' => [
                    '__zarazTrack' => 'lead_form_processed',
                    'email' => $post_fields['email'] ?? null,
                    'email_sha256' => $post_fields['email_sha256'] ?? null,
                    'email_md5' => $post_fields['email_md5'] ?? null,
                    'xcode' => $post_fields['xcode'] ?? null,
                    'customer_number' => $post_fields['customer_number'] ?? null,
                    'lead_status' => $post_fields['lead_status'] ?? null,
                    'listcode' => $post_fields['listcode'] ?? null,
                    'query_vars' => $post_fields['query_vars'] ?? null
                ],
                'system' => [
                    'device' => [
                        'ip' => $_SERVER['REMOTE_ADDR'] ?? 'unknown',
                        'language' => $_SERVER['HTTP_ACCEPT_LANGUAGE'] ?? 'unknown',
                        'user-agent' => $_SERVER['HTTP_USER_AGENT'] ?? 'unknown'
                    ],
                    'page' => [
                        'url' => $post_fields['source_url'] ?? 'unknown',
                    ]
                ]
            ]
        ]
    ];

$payload = [
        'events' => [
            [
                'client' => [
                    '__zarazTrack' => 'lead_form_processed',
                    'email' => $post_fields['email'] ?? null,
                    'email_sha256' => $post_fields['email_sha256'] ?? null,
                    'email_md5' => $post_fields['email_md5'] ?? null,
                    'xcode' => $post_fields['xcode'] ?? null,
                    'customer_number' => $post_fields['customer_number'] ?? null,
                    'lead_status' => $post_fields['lead_status'] ?? null,
                    'listcode' => $post_fields['listcode'] ?? null,
                    'query_vars' => $post_fields['query_vars'] ?? null
                ],
                'system' => [
                    'device' => [
                        'ip' => $_SERVER['REMOTE_ADDR'] ?? 'unknown',
                        'language' => $_SERVER['HTTP_ACCEPT_LANGUAGE'] ?? 'unknown',
                        'user-agent' => $_SERVER['HTTP_USER_AGENT'] ?? 'unknown'
                    ],
                    'page' => [
                        'url' => $post_fields['source_url'] ?? 'unknown',
                    ]
                ]
            ]
        ]
    ];

(PHP in case its not obvious, it's being fired from a wordpress form processing plugin)

Is there a reason click IDs, like `fbc`

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