Sajjad Hossain
CDCloudflare Developers
•Created by Savior on 5/19/2025 in #zaraz
I definitely think you are on the right
I follow as google recommends and obviously in well formatted way as like gtm datalayer.
And I am manually hashing the user param and assign the values as event property in tool settings. However, i am still confused about auto mapping it as like e-commerce params.
I don’t want to utilize gtag gateway, cause there’s no point loading up gtm scripts and i am moving my analytics completely to server side and at some point i feel like browser based tracking is going to be old fashioned (but not at this moment or any soon) then basically zaraz comes in.
And using zaraz i can send 99.99% accurate data server side + 1st part cookies of analytics eg: Meta Pixel.
If i use GTM ( i still use gtm, since there’s production sites pushing data for last few years, so migration cannot be executed ,) I usually spin up vps for gtm sst and used to set gtm browser + server side tracking.
With zaraz we can only do SST and it’s fine when the paylod has sufficient parameters for pixels.
And my problem isn’t about hashing user data, mapping it to user property in ga4. Zaraz team said only few words in their docs about the user property.
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