Since deploying to pages and all our traffic is now serving from origin not the cloudflare cache? W

Since deploying to pages and all our traffic is now serving from origin not the cloudflare cache?
We have "purged everything" for cache.
We have rolled back to the previous deployment.
We did change our TTL but that has been reverted.

Any ideas on what is causing our traffic to bypass the cloudflare cache? (It is showing as misses in analytics)
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