I found the Loki have way nicer comfort, more portability, nicer controls and more battery life (not from experience but measured) personally I was only able to try the Ally twice at mediamarkt as demo but I just didnโt like it But itโs really good value and see why people like it and go for it There is no good or bad option, just interesting to see you make such a relatively small upgrade/sidegrade
I'm just telling my experience, I think Ally is better at least for me, let it be known that I wanted a more portable device, and for me Ayn Loki Max is not as portable as I thought xD