I have a cloudflare pages with a branch `develop`. When i access the site with `develop.pages-XXX.de

I have a cloudflare pages with a branch develop. When i access the site with develop.pages-XXX.dev it works fine; however when I access it through a custom subdomain develop.subdomain.example.com where I added a CNAME to develop.pages-XXX.dev it doesn't show the preview branch just the master. DNS has been propagated for a few days
am I missing some settings here?
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